About Jaci Clement
Truth, Perception & the Space Between
Jaci Clement has spent her life studying how truth moves through the world — quietly, subtly, and often without recognition. Her career began with an early understanding that information shapes far more than news cycles; it shapes identity, behavior, culture, and belief. Over time, she became one of the few people who understands not just how media works, but how perception is constructed and how unseen forces guide what we accept as reality.
As CEO of the Fair Media Council, Jaci has advised leaders, challenged institutions, and helped communities recognize the systems influencing them every day. But her work reaches far beyond media and accountability. She translates complexity into clarity, revealing the gap between perception and reality — and why that gap determines whether we live by assumption or with intention.
What follows is a conversation that offers a window into how she sees the world, why she sees it differently, and what she sees coming next.
Q&A with Jaci
What does truth feel like to you?
It depends on the truth. Sometimes it brings peace, sometimes desire, sometimes it’s a blunt hit on the head. But it always opens a door.
Why truth?
It fascinates me. Truth exists, but you can’t see it — you feel it. We’ve spent centuries believing mind over matter. What science is now telling us is that the body knows first, and the mind follows.
Where does clarity come from?
I think of clarity as a natural law, like gravity. But unlike gravity — which is always at play — clarity only reveals itself when you’re open to it.
How do you navigate the space between knowing and not knowing?
That space is where imagination lives. You can’t access it if you’re afraid of what you might discover or how others will respond. But if you want to become who you’re meant to be, you have to go there.
What do you see that others miss?
Patterns. I see the patterns inside systems, which often reveal what’s missing. Humans build systems to function, not to find truth — and those systems often obscure the very things that matter most.
What shapes your thinking?
I believe life on this planet would look radically different if people followed their own truth instead of the identities systems handed them.
What questions guide you?
“What if…?” and “Why not?”
What’s your work really about?
Leading from the heart, discovering purpose, and helping people connect to the world — and themselves — in a deeper way.
What are you building?
A space designed around the experience of truth — through storytelling, insights, and moments that matter.
What do you want people to carry with them after reading your work?
A greater sense of self and appreciation for the fact that they exist at all. From there, anything is possible.
When you were five, what did you want to be?
A seagull. It felt like the perfect way to see the world.
If you knew then what you know now, what would you have wanted to become?
Google.
What’s the thing you find yourself saying most often?
It’s pronounced Jackie.